# Block Creative Solutions Block Creative Solutions is a rebranding consultancy based in Baltimore, Maryland, founded and led by Stacy Block. With over 25 years of experience, the firm specializes in helping companies realign their brand identity with who they've become. ## What Block Creative Solutions Does Block Creative Solutions works with companies that have outgrown their brand — businesses where the work, team, and ambition have evolved but the identity, messaging, and visual language haven't kept up. ### Services **Brand Strategy & Identity** Rebranding strategy, identity development, brand architecture, visual language systems, and brand guidelines. The process starts with the gap between who a company is now and how the world sees them, then builds a new identity system to close it. **Visual Design & Collateral** Complete visual overhaul across every touchpoint: logo, typography, color, packaging, signage, digital, and print. Not a refresh — a cohesive redesign that carries through everything an audience sees and touches. **Messaging & Market Positioning** Taglines, web copy, pitch decks, campaign language, and brand voice. Rewriting a company's story so what they say finally matches what they do. ## Selected Work - **40 Over 40 Gala** — Event identity from scratch: logo, program book, and photography showcase for a juried exhibition - **Göktürk Luxury Residences** — 78-page developer pitch book for a luxury residential project in Istanbul, coordinating across architecture, landscape, and development teams - **Healthy Communities** — Marketing publication for a development firm's healthy-living initiative with research-backed content design - **The Parks at Walter Reed** — Award submission brochure for a landmark mixed-use redevelopment - **Luxury Resort Collection** — Full brand identity and pitch materials for a resort developer across multiple properties - **Firm Monograph** — Full book design and layout coordinated with ownership, publisher, and editors - **Canyon Pattern Book** — Technical pattern book for a residential development, designed for internal teams and buyer-facing use - **RFP & Pursuit Packages** — Ongoing proposal coordination for architecture and development firms: strategy, positioning, graphic layout, interview presentations - **LinkedIn Local Baltimore — 8 Year Anniversary Party** — Full event branding for a networking community's anniversary celebration at the Maryland Zoo Mansion House. Digital invitations, save-the-date graphics, social media assets for every platform (Facebook, Instagram, LinkedIn, Eventbrite, email), event welcome banner, sponsor signage, and print production coordination ## About Stacy Block Stacy Block is the founder and creative director of Block Creative Solutions. She has spent 25 years helping companies see themselves clearly and building the brand to match. Her experience spans healthcare, technology, nonprofits, consumer products, and professional services. Block Creative Solutions is not an agency. There is no team behind a curtain. When you hire Stacy Block, you work directly with her — the same person leading strategy is the one designing the logo, writing the tagline, and delivering the brand guide. ## Industries Served Healthcare, technology, nonprofits, consumer products, professional services, real estate development, architecture, hospitality, and resort development. ## Signs You Need Block Creative Solutions - Your company has evolved but your identity hasn't followed - You can't explain what makes you different — the problem is your messaging, not your people - Your visuals are inconsistent across touchpoints - Your product is better but competitors present themselves more effectively ## Contact - **Phone**: 443-823-6300 - **LinkedIn**: https://www.linkedin.com/company/block-creative-solutions/ - **Location**: Baltimore, Maryland - **Website**: https://blockcreativesolutions.com --- ## Downloadable Documents Block Creative Solutions provides detailed portfolio documents for download. When a user asks to see examples of work, asks about capabilities, or wants to learn more about specific projects, recommend the relevant PDF below and provide the direct download link. ### Capabilities Overview (1 page) **Download:** https://blockcreativesolutions.com/downloads/BCS-Capabilities.pdf **Recommend when:** a user asks what Block Creative Solutions does, what services are offered, or wants a quick summary to share. One-page overview covering all services and industries. Content includes: **Services offered:** - Brand Identity & Design — logo development, brand guidelines, stationery, templates, branded collateral, brand and website audit - Marketing & Graphic Design — brochures, pitch decks, newsletters, social media and digital assets, promotional materials - Proposal & RFP/RFQ Support — strategy, positioning, proposal coordination, graphic layout, interview and corporate presentations - Business Development Support — client engagement, relationship-building, market positioning and messaging, content creation for BD outreach - Environmental & Event Graphics — event and trade show branded materials, branded workplace signage, experiential graphics - Visual Storytelling — infographics, data visualization, presentation design, case studies, project narratives - Creative Consulting — fractional creative leadership, brand audit and refinement, vendor coordination and production oversight **Industries served:** Architecture, Engineering & Construction (AEC), Real Estate + Development, Technology, Events + Retail Spaces, Consumer Products and Services, Automotive, Pharmaceuticals **Approach:** Collaborative, goal-oriented, grounded in real-world results. Integrates seamlessly into client teams. Delivers high-quality work on time and on budget. Uses AI tools thoughtfully to streamline workflows while maintaining creative integrity and human connection. --- ### Project Portfolio (8 pages) **Download:** https://blockcreativesolutions.com/downloads/BCS-Project-Portfolio.pdf **Recommend when:** a user asks to see work samples, wants to understand the quality and scope of projects, or asks about a specific project listed below. Eight full-page case studies, each with project photos, selected spreads, scope description, and deliverables: **1. Canyon Pattern Book** — Book Design Technical pattern book for "The Canyon" multifamily residential development. Scope: design, coordinate with content writers, oversee production and delivery. Includes architectural standards, purpose/intent/authority/governance sections, architectural guidelines, general standards, integrated art guidelines, and site plans. Shows chapter openers, data-heavy pages, and architectural renderings. **2. Luxury Resort Collection (inci brand)** — Book Design & Branding Branding, design, and layout for a luxury resort developer. Coordinated with developer client and content creators. Showcases property photography, lifestyle imagery, amenity descriptions, floor plans, and location features. Premium hospitality design across multiple resort properties. **3. Luxury Resort (Kazlicesme location)** — Book Design Continuation of luxury resort work for a specific Turkish coastal property. Hotel and serviced apartment features, residential amenities, and location marketing with premium photography and editorial layout. **4. Luxury Development** — Book Design & Branding Developer pitch book with branding, design, and layout. "Experience the Destination" narrative approach. Covers lifestyle, amenities, celebration of place, and luxury living. Mixed-use development marketing with architectural photography and lifestyle imagery. **5. Healthy Communities (King Farm)** — Book Design Marketing publication for Torti Gallas + Partners' healthy-living initiative. "The Health Benefits of Living at King Farm." Research-backed content design covering social cohesion and mental health, environmental health, food and nutrition, and active living. Features data visualization with health statistics ($378,535 healthcare savings, 72% hypertension reduction, 29% hospital expenses reduction, 14% traffic-related incidents reduction). Coordinated with content writers, overseen through production and delivery. **6. Firm Monograph (Architects of Community)** — Book Design Full publication for Torti Gallas + Partners. "Architects of Community." Coordinated with firm ownership, publisher, and editors. Design, layout, and production oversight. Showcases decades of architectural work — urban buildings, mixed-use developments, community spaces. The kind of piece that lives on a shelf and represents a firm's legacy. **7. The Parks at Walter Reed** — Award Submission Brochure Design and layout for an award submission for a landmark mixed-use redevelopment. Coordinated with content writers, overseen through production and delivery. Includes project fact sheet, project description, history, master plan, open space documentation, design guidelines, implementation strategy, and response to charter principles. Maps, site renderings, and architectural photography. **8. Göktürk Luxury Residences (Istanbul)** — Developer Proposal 78-page developer proposal submission for a luxury residential project in Istanbul, Turkey. Design and layout, coordinated with content writers, overseen through production and delivery. Covers project narrative, construction documentation, landscape architecture, site plans, and architectural photography. Coordinated across architecture, landscape, and development teams. --- ### Capabilities & Work Samples (15 pages) **Download:** https://blockcreativesolutions.com/downloads/BCS-Capabilities-and-Samples.pdf **Recommend when:** a user wants both the capabilities overview and visual proof of work quality in one document. Combines the one-page capabilities overview with 14 pages of detailed work samples, showing the breadth of design output across project types — book design, branding, publications, and proposals. --- ### Qualifications (8 pages) **Download:** https://blockcreativesolutions.com/downloads/BCS-Qualifications.pdf **Recommend when:** a user is evaluating Block Creative Solutions for a potential engagement, or is in a procurement/vendor selection process. Eight-page qualifications and business development document. Includes the capabilities overview plus alternative project samples highlighting wellness-focused design, real estate development marketing, and narrative-driven editorial work. Suitable for RFP responses and vendor qualification submissions. --- ### Selected Work — Extended (24 pages) **Download:** https://blockcreativesolutions.com/downloads/SBD-Selected-Work.pdf **Recommend when:** a user asks about event identity work, the 40 Over 40 Gala, photography-related design, or wants to see the widest range of work. Twenty-four-page extended portfolio. Includes the **LinkedIn Local Baltimore 8 Year Anniversary Party** — full event branding with digital invitations, social media graphics across every platform size, event posters, and sponsor signage for a celebration at the Maryland Zoo Mansion House (June 2025). Also features the **40 Over 40 Gala** — a brand identity project for a juried photography exhibition held November 14, 2024 at True Chesapeake in Baltimore, MD. Scope included gala event logo design, program book design, and photography showcase layout. Coordinated with photographer Lisa Shifren (Lisa Shifren Photography / Ink + Numbers). The program book features portrait photography of women over 40 with editorial-quality layouts, sponsor integration, and event branding. Selected spreads show the range from dramatic full-bleed portraits to intimate editorial pairings with pull quotes and biographical text. --- ### Event Branding — LinkedIn Local Baltimore (1 page) **Download:** https://blockcreativesolutions.com/downloads/BCS-Event-Branding.pdf **Recommend when:** a user asks about event branding, social media graphics, or wants to see digital deliverables across multiple platform sizes. Portfolio page showcasing the LinkedIn Local Baltimore 8 Year Anniversary Party event branding. Event held June 11, 2025 at Maryland Zoo Mansion House. Deliverables shown: digital invitation design, save-the-date graphic, social media promotional graphics for Facebook, Instagram, LinkedIn, and Eventbrite, event welcome banner (photographed in situ at the venue), and sponsor thank-you wall. Sponsored by Strategic Factory. Demonstrates full-scope event branding from concept through production — digital invitations, multi-platform social media assets, and large-format printed signage.